Sunday, 19 October 2014

BANK Warrington store relaunch #itsagirlthing

BANK fashion warrington store relaunch #itsagirlthing

As a fashion promotion student, you can imagine how excited I was to be invited to a store event where I got to take pictures of the beautiful clothes and chat to the loveliest PR team for hours and hours last Friday. The BANK store in Warrington's golden square shopping centre relaunched this week as a womenswear only store, hence the hashtag #itsagirlthing, which is surprising considering the size of the store and the increase in demand for menswear in the market, but any excuse for more clothes, right girls?

BANK fashion warrington store visual merchandising

BANK fashion warrington store blonde and blonde ankle boots AW14

The store is really generous in size, especially compared to our teeny tiny Liverpool store, which meant the layout was a dream. The mannequins were dressed impeccably in the brands from inside the store, including pink soda, fashion union, ellesse, glamorous, lipsy and blonde & blonde. It was a tough choice but I'm thinking blonde & blonde may be one of my favourites, I completely fell in love with a tan sheepskin coat, which I was pictured with on BANKfashion's instagram, squeee! I may have also cheekily added another few items to my wishlist, including a hearts & bows paisley print co-ord and these beautiful petrol finish heels from pink soda (if only I had somewhere to wear them!).

BANK fashion warrington denim

BANK fashion warrington visual merchandising pink soda

BANK fashion warrington store accessories visual merchandising black and gold

On the night the store had a DJ, free manicures, goodie bags for customers, free bubbly (or orange juice for me) and CAKE POPS. They deserved to be in capitals because they were so delicious and we may have eaten a few too many.. The gorgeous Nada Adelle opened the store with the cutting of a big pink ribbon (obv) and posed for a few pictures with me and Frances and a few of her adoring fans, which was so cute! If you weren't there, you seriously missed out. But if you're based in the north west do make the trip down there and take a look at the store for yourself, it's definitely the best BANK store I've ever been to and it's visual merchandising heaven (for you fellow marketing nerds).

BANK fashion warrington store relaunch #itsagirlthing

What are you loving from BANK recently? And what's your local store like? I find this so interesting!

Good vibes guys 

Sunday, 12 October 2014

Q&A with Biba buyer Stevie-Lee Bird

If you're a fan of Biba, House of Fraser, want to be a buyer or just love fashion in general, you'll (hopefully) love this post. I was lucky enough to get the opportunity to quiz Stevie-Lee Bird, Biba womenswear buyer at House of Fraser, finding out about her career and some quick-fire questions about the industry, the trends and tips for young professionals trying to work their way up. 

Biba womenswear at house of fraser
Image adapted from Biba is the new black.

Q. How long have you been working at House of Fraser?
A. Over four years

Q. How did you get to where you are now?
A. I came from a design and marketing background which gave me a great insight into the development process and led me to buying. I have always loved the 1960's and 1970's glamour so Biba was the perfect choice for me.

Q. What is the best thing about your job?
A. Seeing a product develop from a sketch or idea to being sold in store, and travelling to various countries to get inspiration for the season.

Q. And honestly, what's the worst thing?
A. The jet lag after travelling to Hong Kong and India! Particularly when you have an early trade meeting the next day! Also not being able to switch off - even when shopping at the weekend you are looking at quality or new trends.

Q. Describe a typical working day for you
A. Every day is completely different but I usually start with a large coffee whilst reviewing sales from the day before and answering emails from India and China, then I would sit down with the designer and merchandiser to go through the new products we are developing and what we need to react to. Some days we would have fit sessions, some days I could be in meetings with suppliers or some days I could be in a factory in India!

Q. What has been the proudest moment of your career so far?
A. The day we launched Biba in Oxford Street with Daisy Lowe and a fabulous catwalk showing the collection we had worked so hard to produce!

Q. What advice would you give to a young creative trying to work their way up in the industry?
A. Do internships to get a feel for the environment and talk to as many people in the industry as possible, it is often very hard work and sometimes long hours but it is worth it when you see the product in stores. Make sure you live and breathe the brand you work for, even when I am shopping at the weekend I am looking for new and exciting opportunities for Biba.

Q. Are there any trends we should be excited about for next season?
A. We have seen lots of 1960's influences coming through with the introduction of colourful and monochrome stripes, which is an important trend for us. On Biba look out for geometric prints with a Biba twist and lots of textured fabrics!

I'd just like to say a huge thankyou to Stevie-Lee for answering my questions, I was so excited as both me and my mum are huge fans of Biba and would dress in it head to toe if we could! Take a look at the Biba collection at House of Fraser and share your favourites with me :)

Good vibes guys 

Wednesday, 8 October 2014

OOTW: back at uni

Last week I went back to uni as a commuting second year. Scary! Being a fashion student, outfits have to be planned well in advance, you can't turn up looking like a scruff, it's just not going to cut it. Mind you, I say this about going to the shops. Anyway, I didn't want to do seperate OOTD posts as this would take forever on my posting schedule so instead, I thought I'd do a little OOTW as I don't think I've ever done one before, and I took the pictures on my phone, hope you don't mind! 

uni OOTD; choies striped shift dress, new look neon green duster jacket, black and gold statement necklace with asos revolution ankle boots

Day one: dress* choies / duster new look / necklace gift / boots ASOS / bag ASOS 

uni OOTD; primark black fedora hat, missguided printed shirt, river island lana skinny jeans, primark black fringed bag, pink pointed ankle boots from M&S

Day two: shirt missguided sale / hat primark / jeans river island / bag primark / boots M&S sale

uni OOTD; ASOS pom pom headband, striped long sleeved crop top, topshop scalloped edge trousers and primark monk shoes

Day three: top* F&F (old) / hairband ASOS (old) / trousers topshop via ebay / shoes primark

uni OOTD; black primark fedora hat, black chiffon shirt, black and white striped choies pants and primark monk shoes in black

Day four: hat primark / shirt H&M (old) / trousers* choies / shoes primark

I am literally obsessed with my choies items (seriously guys, check it out if you haven't already) and will be featuring them in future OOTD posts soon with better quality photos :) To see more about my new items (there's a lot of 'em) check out my latest video!

What have you been wearing to uni/college/work lately? Share links below! And don't forget to follow my instagram where you can see sneak peeks of OOTDs which I may or may not post on here. Ooooh mysterious! 

Good vibes guys